School of Computing, Napier
University
Craiglockhart Campus
219 Colinton Road, Edinburgh EH14 1DJ
U.K.
English Version (英文版)
MSc/PgDip Interactive Technologies for
e-Commerce
NAPIER UNIVERSITY, EDINBURGH
This new MSc is based upon existing IT-conversion masters degrees in
multimedia, software technology and information systems. It is a very practical
programme, based on combination of Multimedia/HCI, Database Technology and Information
Management. The Interactive Technologies for e-Commerce programme is devised to
offer a curriculum that takes into consideration the following developments:
a.) Advances
in technology have been exploited successfully by a new generation of business
entrepreneurs in the USA, but European businesses have been slower to build business
success by exploiting new technology.
b.) Database
technology (intelligent data warehousing) is increasingly being used to target information
for consumers with the correct profile. Already e-Commerce businesses are
flourishing all over the world and affecting the market share of local business.
However research by the Gartner Group suggests a major collapse of ill-advised e-ventures,
followed by a second generation of e-commerce, equally opportunistic but built on more
secure foundations.
c.) Second
generation e-Commerce will depend on heightened interactivity with the end-user and
intelligent information systems, based upon Internet technology - hence the introduction
of the term I-Commerce - Interactive Technologies for e-Commerce
Career
opportunities
E-Commerce project leaders, website developers.
Duration
One full calendar year.
Core
Subjects
Internet Multimedia, Database Systems, Interactivity and The Internet, Group
Project/Research Skills, Information Management, Business Transformation, Very Large
Databases: Warehousing and Mining, and, Electronic Commerce.
Entry
qualifications
A recognised degree or other qualification at equivalent level. English language
proficiency of IELTS 5.5 or equivalent. Work experience is not required for this
programme. Computing experience is preferred but not essential.
For further information please
contact:
School of Computing, Napier
University
Craiglockhart Campus
219 Colinton Road, Edinburgh EH14 1DJ
U.K.
Chinese Version
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