Creative
Ideas Pay Off
source :
University of South Australia - Jessica Clarke
In April of this year Bachelor
of Visual Communications student Chris Edser went to a Melbourne
design conference with a sample of his work. The third year
UniSA student returned with two trips overseas.
Chris won the Fabrica
Scholarship - which entitles him to study in Italy for up to 12 months
at a design studio sponsored by Benetton - and the Interactive Media
Award, which will see him travel to the US for one week in order to
attend a related conference or exhibition.
"In some ways, it
still hasn't sunk in, " said Chris, who entered his work in a
design competition run as part of the AGlldeas conference. "I was
very surprised to reach the short list."
"I became nervous
when I saw my name on the multimedia finals list and couldn't believe
it when I won the major award (the Fabrica Scholarship).
Chris plans to complete
his degree at UniSA this year before studying in Italy.
"I've been working extra hard at uni so I can justify the
award," said Chris, who majors in illustration.
Chris designed a
plasticine animation which had to comply with the competition's theme,
a visual interpretation of Creativity = Risk. It ends with the
statement 'sometimes the most creative solution can be, not taking any
risk at all.'
Chris has some advice for
other students who are considering entering future competitions.
"Never discount anything, just because it may seem out there at
first. Each ;year there is a different theme, but don't be
afraid to explore ideas that may seem impossible at first."
What's the best thing
about UniSA's Bachelor of Visual Communication degree?
"It focuses on
creativity and idea generation," Chris says. "... the course
is respected and opens up new ways of thinking."
He has checked out the
Fabrica studio's internet site and says it seems to have endless
resources, a huge library and is architecturally amazing.
"While there seems to
be unlimited access to resources, it is the ideas that are the
foundation," he said. "The lecturers I have had push
for these good ideas which then form the basis of the designs."
With his mind focused on
finishing his final semester at uni, he also has to plan his trip to
the US.
"They have been
really flexible so I might travel there once I have studied at the
Fabrica studio," he said.
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